On November 11th, Signalfire had the opportunity to present to business members of the Sturgeon Bay Visitor Center in Door County. Reaching out to small businesses ranging from restaurants, hotels, bed & breakfasts and retails storefronts – Signalfire was asked to help curious business owners understand how social media can work for them. During the presentation, we had fantastic questions and great conversations. We wanted to offer a brief summary for businesses not able to attend.

1. The Hug,
The Handshake &
The High-Five
Social Media Platforms

2. How’s Social Media
Used?
Connecting with people,
businesses and interests
Sharing news, knowledge,
opinions and ideas
Replacing geographic groups
with interest communities

3. The THREE most important
tools in social media
YOU
YOUR WEBSITE
A PLAN

5. Stick to the Basics
Understand available
time & cost
Know the platforms
Know your audience
Know yourself

6. What are the Basics?
The Hug, The Handshake
and The High-Five

7. The Hug: Facebook
Keeping Business – Business
Personal vs. Business Pages
Speed vs. Velocity
Engagement is
One Generation Deep
Message Lifetime: One Day

8. The Hug: Facebook

9. The Handshake: Twitter
190 million users w/
65 million tweets per day
Speed vs. Velocity
Engagement is
MANY Generations Deep
Message Lifetime: One Hour

10. The Handshake: Twitter

11. The High-Five: Location
Location-based social media
matters to a business
About sharing and
not about privacy
Ability to reward loyalty or
individual visits

12. The High-Five: Location

13. The High-Five: Location
Major Players
Foursquare
Gowalla
SCVNGR
Facebook Places
(Facebook Deals)

14. MEET US ON
THE WEB
SignalfireProductions.com
Twitter.com/_Signalfire_
Facebook.com/CampSignalfire
MEET US IN
REAL LIFE
1624 Hobbs Dr. | PO Box
491
Delavan, WI 53115
262.725.450
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